Linking Artists To Their Communities
How many times have you been turned on to new music by a friend’s recommendation? One thing
that any and all music industry experts agree on is that now direct-to-fan marketing is the future of your career.
How visible are you on today’s main marketing platform for music – that crazy thing called the World Wide Web? Just having a website and a MySpace and Facebook page won’t get you where you need to be. You’ve got to work at it to make the connection to your fan. Making, keeping and expanding these connections; this is what it’s all about; this is the future of every successful act.
Do you know where your widgets are? Do you know what pages of your site are getting the most hits? Are your keywords kicking in for you? Do you know who read your last newsletter, bulletin or blog? What?!?! You’re not sending out newsletters or bulletins and you’re not blogging, much less tracking who opened them and responded to your call-to-action? What call-to-action you ask….WHAT?????
When is the last time you made a concentrated effort to:
A. Ask your current fans what they want/like/dislike in regards to your music and career?
B. Respond to them?
C. Launch a promotion that not only made them feel involved in your career but exponentially
increased your current fan base?
that any and all music industry experts agree on is that now direct-to-fan marketing is the future of your career.
How visible are you on today’s main marketing platform for music – that crazy thing called the World Wide Web? Just having a website and a MySpace and Facebook page won’t get you where you need to be. You’ve got to work at it to make the connection to your fan. Making, keeping and expanding these connections; this is what it’s all about; this is the future of every successful act.
Do you know where your widgets are? Do you know what pages of your site are getting the most hits? Are your keywords kicking in for you? Do you know who read your last newsletter, bulletin or blog? What?!?! You’re not sending out newsletters or bulletins and you’re not blogging, much less tracking who opened them and responded to your call-to-action? What call-to-action you ask….WHAT?????
When is the last time you made a concentrated effort to:
A. Ask your current fans what they want/like/dislike in regards to your music and career?
B. Respond to them?
C. Launch a promotion that not only made them feel involved in your career but exponentially
increased your current fan base?
Grow Your Fan-Based Community
The era of content is being replaced by an era of conversation; meaningful connections begin when you have nurtured the relationship with your fans to the point that they don’t just read your blog or Tweet or email you on MySpace but they actively become involved in your career. They respond to you as they respond to no other artist they follow because you have built a more personal relationship with them through great Community management. You’ve asked what they want, you’ve responded and they respond in-kind – they work with you to help you grow your career; they are your truest and best marketing partners.
Your Internet Presence
To start the process of growing your fan-based Community your internet presence has to be in place and working for you, not just sitting there taking up ether space. Marketing and promotions are essential tools for empowering and energizing your fans BUT they have to be able to find you to interact with you. It's important to remember that fan bases in many ways represent a living organism; without the proper attention and nourishment they slowly start to die.
Expand Your Connections
ComLink Entertainment wants to become your marketing department by offering our services to expand your career and audience around the world.
Let’s start with the most basic, most important and empowering marketing tool of all...
YOUR INTERNET PRESENCE
Continue to Internet Marketing
Let’s start with the most basic, most important and empowering marketing tool of all...
YOUR INTERNET PRESENCE
Continue to Internet Marketing