“Thanks to the internet, fans and fan clubs today are absolutely more important than they’ve ever been,’ stated T.K. Kimbrell, President, TKO Artist Mgmt and longtime manager to Toby Keith.   “More and more people every day have access to computers and the Web.  That’s where people go to get their information.  We can spread news about our artists and instantly reach fans all over the world.”

“It benefits all artists to have an online Community,” said Heather Conley, Director, Marketing, Lyric Street and Carolwood Records.  “As a record company, we really look to the Web and fan Communities as a major component of our marketing strategy.” 

Taken from “The Fan Club Revolution….How Online Culture Redefines and Intensifies the Artist/Fan Connection.”

CMA Close Up Aug/Sept 2009